As part of the scientific activities aimed at keeping pace with technological developments and enhancing media awareness, a specialized scientific seminar was organized titled "The Impact of Artificial Intelligence on the Credibility of Media Message Content on Social Media." The seminar was presented by Assistant Professor Dr. Mohammed Rafi' Labed, with the participation of several faculty members and students.
The seminar addressed a range of scientific themes focusing on the transformations brought about by Artificial Intelligence in the digital communication environment. Specifically, it highlighted the production and circulation of media content across social platforms, as well as the challenges related to information credibility, the spread of misinformation, and "deepfake" or synthesized content.
The lecturer also reviewed the mechanisms of utilizing AI technologies in analyzing media data and its role in improving content quality. Conversely, he addressed the ethical and professional dilemmas these technologies impose, emphasizing the need to establish regulations and standards to ensure the continued credibility of media messages.
